Data protection
Privacypolicy
1)Informationonthecollection ofpersonaldataandcontactdetailsofthe
responsibleperson
1.1 We are pleased that you are visiting our website and thank you for your
interest. In the following, we inform you about the handling of your personal data
when using our website. Personal data is any data that can be used to identify you
personally.
1.2 The responsible party for data processing on this website within the meaning of
the General Data Protection Regulation (GDPR) is Elfon GmbH, Modering 5, 22457
Hamburg, Germany, Tel.: +49 40 210 71 600 / +49 176 436 71 459, e-mail:
Admin@elfon.de. The controller of personal data is the natural or legal person who
alone or jointly with others determines the purposes and means of the processing of
personal data.
1.3 This website uses SSL or TLS encryption for security reasons and to protect the
transmission of personal data and other confidential content (e.g. orders or inquiries to
the person responsible). You can recognize an encrypted connection by the string
"https://" and the lock symbol in your browser line.
2)Datacollectionwhenvisiting ourwebsite
During the mere informational use of our website, i.e. if you do not register or otherwise
transmit information to us, we only collect data that your browser transmits to our server
(so-called "server log files"). When you call up our website, we collect the following data,
which is technically necessary for us to display the website to you:
- Our visited website
- Date and time at the time of access
- Amount of data sent in bytes
- Source/reference from which you reached the page
- Browser used
- Operating system used
- IP address used (if applicable: in anonymized form)
The processing is carried out in accordance with Art. 6 para. 1 lit. f DSGVO on the basis
of our legitimate interest in improving the stability and functionality of our website. A
transfer or other use of the data does not take place. However, we reserve the right to
check the server log files retrospectively if there are concrete indications of illegal use.
3)Cookies
In order to make visiting our website more attractive and to enable the use of certain
functions, we use cookies, i.e. small text files that are stored on your end device. In
some cases, these cookies are automatically deleted after the browser is closed (so-
called "session cookies"), in other cases, these cookies remain on your end device for a
longer period of time and allow page settings to be saved (so-called "persistent
cookies"). In the latter case, you can find the storage period in the overview of the
cookie settings of your web browser.
If personal data is also processed by individual cookies used by us, the processing is
carried out in accordance with Art. 6 para. 1 lit. b DSGVO either for the performance of
the contract, in accordance with Art. 6 para. 1 lit. a DSGVO in the case of consent given,
or in accordance with Art. 6 para. 1 lit. f DSGVO to protect our legitimate interests in
the best possible functionality of the website and a customer-friendly and effective
design of the page visit.
You can set your browser in such a way that you are informed about the setting of
cookies and can decide individually about their acceptance or exclude the
acceptance of cookies for certain cases or in general.
Please note that if you do not accept cookies, the functionality of our website may be
limited.
4)Contact
4.1 - Tidio
On this website, anonymized data is collected and stored using technologies provided
by Tidio Poland Sp. z o.o., Wojska Polskiego 81, 70-481 Szczecin, Poland
(www.tidio.com), for the purpose of web analytics and to operate the live chat
system used to respond to live support requests. Usage profiles can be created from
this anonymized data under a pseudonym. Cookies can be used for this purpose. Cookies
are small text files that are stored locally in the cache of the site visitor's Internet
browser. The cookies enable the recognition of the Internet browser. If the
information collected in this way has a personal reference, the processing is carried out
in accordance with Art. 6 Para. 1 lit. f DSGVO on the basis of our legitimate interest
in effective customer service and the statistical analysis of user behavior for
optimization purposes.
The data collected with the Tidio technologies will not be used to personally identify the
visitor to this website without the separately granted consent of the person concerned
and will not be merged with personal data about the bearer of the pseudonym. In order
to avoid the storage of Tidio cookies, you can set your Internet browser so that no
cookies can be stored on your computer in the future or so that cookies that have
already been stored are deleted. However, switching off all cookies may mean that
some functions on our Internet pages can no longer be executed. The collection and
storage of data for the purpose of creating a pseudonymized
You can object to the use of your user profile at any time with effect for the future by
sending us your objection informally by e-mail to the address given in the imprint.
Send e-mail address.
4.2 Rating reminder by Trusted Shops
If you have given us your express consent to do so during or after your order in
accordance with Art. 6 Para. 1 lit. a DSGVO, we will transmit your
e-mail address to the rating platform Trusted Shops GmbH, Subbelrather Str. 15c, 50823
Cologne (www.trustedshops.de), so that they can send you a rating reminder by e-mail.
You may withdraw your consent at any time by sending a message to the data controller
or to the rating platform.
4.3 When contacting us (e.g. via contact form or e-mail), personal data will be
processed - exclusively for the purpose of processing and responding to your request and
only to the extent necessary for this purpose. The legal basis for processing this data is
our legitimate interest in responding to your request pursuant to Art. 6 (1) lit. f DSGVO.
If your contact is aimed at a contract, the additional legal basis for processing is Art. 6
(1) lit. b DSGVO. Your data will be deleted when the circumstances indicate that the
matter in question has been conclusively clarified and provided that there are no
statutory retention obligations to the contrary.
4.4 WhatsApp Business
We offer visitors to our website the opportunity to contact us via the messaging service
WhatsApp of WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour,
Dublin 2, Ireland. For this purpose, we use the so-called "business version" of WhatsApp.
If you contact us via WhatsApp on the occasion of a specific transaction (for example,
an order placed), we store and use the mobile phone number you use on WhatsApp and -
if provided - your first and last name pursuant to Art. 6 para. 1 lit. b. DSGVO to process
and respond to your request. On the basis of the same legal basis, we may ask you to
provide further data (order number, customer number, address or email address) via
WhatsApp in order to be able to assign your request to a specific process.
If you use our WhatsApp contact for general inquiries (such as about the range of
services, availability or our website), we store and use the mobile phone number you use
on WhatsApp and - if provided - your first name and surname in accordance with Art. 6
(1) lit. f DSGVO based on our legitimate interest in the efficient and timely provision of
the requested information.
Your data will only ever be used to respond to your request via WhatsApp.
A transfer to third parties does not take place.
Please note that WhatsApp Business obtains access to the address book of the mobile
device we use for this purpose and automatically transfers phone numbers stored in
the address book to a server of the parent company Meta Platforms Inc. in the USA. For
the operation of our WhatsApp Business account, we use a mobile end device whose
address book contains only the
WhatsApp contact data of those users are stored who have also contacted us via WhatsApp.
This ensures that every person whose WhatsApp contact data is stored in our address
book has already consented to the transmission of his WhatsApp telephone number from
the address books of his chat contacts pursuant to Art. 6 (1) lit. a DSGVO when using
the app on his device for the first time by accepting the WhatsApp terms of use. A
transmission of data of such users who do not use WhatsApp and/or have not contacted us
via WhatsApp is excluded in this respect.
For the purpose and scope of the data collection and the further processing and use of
the data by WhatsApp, as well as your rights in this regard and setting options for
protecting your privacy, please refer to WhatsApp's privacy policy:
https://www.whatsapp.com/legal/?eea=1#privacy-policy
5)Useofcustomerdatafordirectmarketing
5.1 WhatsApp Newsletter
If you register for our WhatsApp newsletter, we will regularly send you information about
our offers via WhatsApp. The only mandatory information for sending the newsletter is
your mobile phone number.
For the dispatch of the newsletter, you include our communicated cell phone number
in the address contacts of your mobile device and send us the message "Start" via
WhatsApp. By sending this WhatsApp message, you give us your consent for the use
of your personal data in accordance with Art. 6 para. 1 lit. a DSGVO for the purpose
of sending the newsletter. We will then add you to our newsletter distribution list.
The data collected by us when you register for the newsletter will be processed
exclusively for the purpose of addressing you in an advertising manner by way of the
newsletter. You can unsubscribe from the newsletter at any time by sending us the
message "Stop" via WhatsApp. After unsubscribing, your mobile phone number will be
deleted from our newsletter distribution list immediately, unless you have expressly
consented to further use of your data or we reserve the right to use data beyond this,
which is permitted by law and about which we inform you in this declaration.
Please note that WhatsApp obtains access to the address book of the mobile device
we use to send the newsletter and automatically transfers phone numbers stored in
the address book to a Facebook server in the USA.
For sending our WhatsApp newsletter, we therefore use a mobile device in whose
address book only the WhatsApp contact data of our newsletter recipients are stored.
This ensures that each person whose WhatsApp contact data is stored in our address book
can opt out of receiving the newsletter the first time he or she uses the app on his or
her device by accepting the
WhatsApp terms of use has consented to the transmission of his WhatsApp telephone
number from the address books of his chat contacts pursuant to Art. 6 (1) lit. a
DSGVO. A transmission of data of such users who do not use WhatsApp and/or have not
contacted us via WhatsApp is excluded in this respect.
For the purpose and scope of the data collection and the further processing and use of
the data by WhatsApp, as well as your rights in this regard and setting options for
protecting your privacy, please refer to WhatsApp's privacy policy:
https://www.whatsapp.com/legal/?eea=1#privacy-policy
5.2 Goods availability notification by e-mail
For temporarily unavailable items, you can sign up to receive
Sign up for email product availability notifications. In this case, we will send you a one-
time e-mail message about the availability of the item you have selected. Mandatory
information for sending this notification is only your e-mail address. The provision of
further data is voluntary and may be used to address you personally. For the mail
dispatch, we use the so-called double opt-in procedure, which ensures that you will
only receive a notification if you have expressly confirmed your consent to this by
clicking on a verification link sent to the specified e-mail address.
By activating the confirmation link, you give us your consent for the use of your
personal data in accordance with Art. 6 para. 1 lit. a DSGVO. In doing so, we store
your IP address entered by the Internet service provider (ISP) as well as the date and
time of registration in order to be able to track any possible misuse of your e-mail
address at a later date. The data we collect when you register for our goods
availability e-mail notification service is used strictly for the intended purpose. You
can unsubscribe from the availability notifications at any time by sending a message to
the responsible person mentioned at the beginning. After unsubscribing, your e-mail
address will be deleted immediately from our mailing list set up for this purpose,
unless you have expressly consented to further use of your data or we reserve the right to
use data beyond this, which is required by law.
is permitted and about which we inform you in this statement.
6)Dataprocessingfororderprocessing
6.1 Insofar as necessary for the processing of the contract for delivery and payment
purposes, the personal data collected by us will be passed on to the commissioned
transport company and the commissioned credit institution in accordance with Art. 6
Para. 1 lit. b DSGVO.
If we owe you updates for goods with digital elements or for digital products on the basis
of a corresponding contract, we will process the contact data (name, address, e-mail
address) provided by you when placing the order in order to inform you personally about
upcoming updates within the legally stipulated period of time within the scope of our
legal information obligations pursuant to Art. 6 (1) lit. c DSGVO by suitable means of
communication (e.g. by mail or e-mail). Your contact data will be used strictly for the
purpose of informing you about updates owed by us and will only be processed by us for
this purpose to the extent necessary for the respective information.
In order to process your order, we also work together with the service provider(s) listed
below, who support us in whole or in part in the execution of concluded contracts.
Certain personal data is transmitted to these service providers in accordance with the
following information.
6.2 To fulfill our contractual obligations to our customers, we work with external
shipping partners. We pass on your name as well as your delivery address and, as far
as necessary for the delivery, your telephone number to a shipping partner selected
by us exclusively for purposes of the delivery of goods Art. 6 para. 1 lit. b DSGVO.
6.3 Transfer of personal data to shipping service providers
- German Post
If the goods are delivered by Deutsche Post (Deutsche Post AG,
Charles-de-Gaulle-Straße 20, 53113 Bonn), we will pass on your e-mail address to
Deutsche Post in accordance with Art. 6 Para. 1 lit. a DSGVO prior to delivery of the
goods for the purpose of coordinating a delivery date or for delivery notification,
provided you have given your express consent for this in the ordering process. Otherwise,
we will only pass on the name of the recipient and the delivery address to Deutsche Post
for the purpose of delivery in accordance with Art. 6 Para. 1 lit. b DSGVO. The disclosure
is made only to the extent necessary for the delivery of goods. In this case, prior
coordination of the delivery date with Deutsche Post or delivery notification is not
possible.
Consent may be revoked at any time with effect for the future vis-à-vis the responsible
person named above or vis-à-vis Deutsche Post.
- DHL
If the goods are delivered by the transport service provider DHL (DHL Paket GmbH,
Sträßchensweg 10, 53113 Bonn, Germany), we will forward your e-mail address to
DHL in accordance with Art. 6 Para. 1 lit. a DSGVO prior to delivery of the goods for
the purpose of coordinating a delivery date or for delivery notification, provided you
have given your express consent to this during the ordering process. Otherwise, we will
only pass on the name of the recipient and the delivery address to DHL for the purpose
of delivery in accordance with Art. 6 Para. 1 lit. b DSGVO. The disclosure is made only
to the extent necessary for the delivery of goods. In this case, prior coordination of the
delivery date with DHL or delivery notification is not possible.
The consent can be revoked at any time with effect for the future vis-à-vis the
responsible person named above or vis-à-vis the transport service provider DHL.
- UPS
If the goods are delivered by the transport service provider UPS (United Parcel Service
Deutschland Inc. & Co. OHG, Görlitzer Straße 1, 41460 Neuss), we will pass on your e-mail
address to UPS prior to the delivery of the goods in accordance with Art. 6 (1) lit. a
DSGVO for the purpose of coordinating a delivery date or for delivery notification,
provided that you have given your express consent to this in the ordering process.
Otherwise, we will only pass on the name of the recipient and the delivery address to UPS
for the purpose of delivery in accordance with Art. 6 Para. 1 lit. b DSGVO. The disclosure
is made only to the extent necessary for the delivery of goods. In this case, a prior
coordination of the delivery date with UPS or the transmission of status information of
the shipment delivery is not possible.
The consent can be revoked at any time with effect for the future vis-à-vis the
responsible person named above or vis-à-vis the transport service provider UPS.
6.4 Use of payment service providers (payment services)
- Apple Pay
If you choose the payment method "Apple Pay" of Apple Distribution International
(Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, the payment processing is
carried out via the "Apple Pay" function of your terminal device running iOS, watchOS or
macOS by charging a payment card deposited with "Apple Pay". Apple Pay uses security
functions integrated into the hardware and software of your device to protect your
transactions. In order to release a payment, you must enter a code previously defined by
you and verify it using the "Face ID" or "Touch ID" function of your end device.
For the purpose of payment processing, the information you provide during the
ordering process, together with information about your order, is passed on to Apple
in encrypted form. Apple then encrypts this data again with a developer-specific key
before the data is transmitted to the payment service provider of the payment card
stored in Apple Pay to carry out the payment. The encryption ensures that only the
website through which the purchase was made can access the payment data. After
the payment has been made, Apple sends your
device account number and a transaction-specific, dynamic security code to the source
website.
Insofar as personal data is processed during the described transfers, the processing is
carried out exclusively for the purpose of payment processing in accordance with Art. 6
(1) lit. b DSGVO.
Apple retains anonymized transaction data, including the approximate amount of the
purchase, the approximate date and time, and whether the transaction was completed
successfully. The anonymization completely eliminates any reference to individuals.
Apple uses the anonymized data to improve "Apple Pay" and other Apple products and
services.
When you use Apple Pay on iPhone or Apple Watch to complete a purchase made
through Safari on Mac, the Mac and the authorization device communicate over an
encrypted channel on Apple's servers. Apple does not process or store any of this
information in a format that can identify you personally. You can disable the ability to
use Apple Pay on your Mac in your iPhone settings. Go to "Wallet & Apple Pay", and
uncheck "Allow payments on Mac".
Further information on data protection with Apple Pay can be found at the following
Internet address: https://support.apple.com/de-de/HT203027
- giropay
In case of payment via "giropay", the payment processing is carried out via giropay
GmbH, An der Welle 4, 60322 Frankfurt/Main, to which we pass on your information
provided during the ordering process together with the information about your order. In
accordance with Art. 6 Para. 1 lit. b DSGVO, your data will be passed on exclusively for
the purpose of payment processing and only to the extent necessary for this purpose.
You can obtain further information about the data protection provisions of giropay
GmbH at the following Internet address:
https://www.giropay.de/rechtliches/datenschutzerklaerung
- Klarna
If you choose a Klarna payment service, the payment will be processed by Klarna Bank
AB (publ),https://www.klarna.com/de/,Sveavägen 46, 111 34 Stockholm, Sweden
(hereinafter "Klarna"). In order to enable the processing of the payment, your
personal data (first and last name, street, house number, postal code, city, gender, e-
mail address, telephone number and
IP address) as well as data related to the order (e.g. invoice amount, article, delivery
type) will be forwarded to Klarna for the purpose of identity and credit checks, provided
that you have expressly consented to this in accordance with Art. 6 para. 1 lit. a DSGVO
during the ordering process. You can see which credit agencies your data may be
forwarded to here:
https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies
The credit report may contain probability values (so-called score values).
Insofar as score values are included in the result of the credit report, they are based on
a scientifically recognized mathematical-statistical procedure. The calculation of the
score values includes, but is not limited to, address data. The information obtained via
the statistical
Klarna uses the probability of a payment default for a weighed decision on the
establishment, execution or termination of the contractual relationship.
You can revoke your consent at any time by sending a message to the data controller
or to Klarna. However, Klarna may still be entitled to process your personal data if this
is necessary for the contractual processing of payments.
Your personal data will be handled in accordance with the applicable
data protection regulations and as specified in Klarna's data protection
policy for data subjects located in Germany
https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy or
for data subjects located in Austria
https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy.
- Mollie
If you choose a payment method of the payment service provider Mollie, the payment
processing is carried out via the payment service provider Mollie B.V., Keizersgracht 313,
1016 EE Amsterdam, Netherlands, to whom we pass on your information provided
during the ordering process together with information about your order (name,
address, IBAN, BIC, invoice amount, currency and transaction number) in accordance with
Art. 6 para. 1 lit. b DSGVO. The transfer of your data takes place exclusively for the
purpose of payment processing with the payment service provider Mollie and only
insofar as it is necessary for this purpose.
- Paypal
When paying via PayPal, credit card via PayPal, direct debit via PayPal or - if offered
- "purchase on account" or "installment payment" via PayPal, we pass on your payment
data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449
Luxembourg (hereinafter "PayPal") as part of the payment processing. The transfer
takes place in accordance with Art. 6 para. 1 lit. b DSGVO and only insofar as this is
necessary for the payment processing.
PayPal reserves the right to conduct a credit check for the payment methods credit card
via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "installment
payment" via PayPal. For this purpose, your payment data may be passed on to credit
agencies in accordance with Art. 6 para. 1 lit. f DSGVO on the basis of PayPal's legitimate
interest in determining your solvency. PayPal uses the result of the credit check in terms
of the statistical probability of non-payment for the purpose of deciding on the provision
of the respective payment method. The creditworthiness information may contain
probability values (so-called score values). Insofar as score values are included in the
result of the credit report, they have their basis in a scientifically recognized
mathematical-statistical procedure. The calculation of the score values includes, but is
not limited to, address data. For further information on data protection law, including
information on the credit agencies used, please refer to PayPal's data protection
declaration: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal.
However, PayPal may still be entitled to process your personal data if this is necessary for
the contractual processing of payments.
- SOFORT
If you select the payment method "SOFORT", the payment will be processed by the
payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany
(hereinafter "SOFORT"), to whom we will pass on your information provided during the
ordering process, together with information about your order, in accordance with Art. 6
(1) lit. b DSGVO. Sofort GmbH is part of the Klarna Group (Klarna Bank AB (publ),
Sveavägen 46, 11134 Stockholm, Sweden). Your data will only be passed on for the
purpose of payment processing with the payment service provider SOFORT and only
insofar as it is necessary for this purpose. You can obtain more information about
SOFORT's privacy policy at the following Internet address:
https://www.klarna.com/sofort/datenschutz.
7)OnlineMarketing
- Google Ads Conversion Tracking
This website uses the online advertising program "Google Ads" and within the scope of
Google Ads the conversion tracking of Google Ireland Limited, Gordon House, 4
Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use the offer of Google Ads to
draw attention to our attractive offers with the help of advertising media (so-called
Google Adwords) on external websites. We can determine how successful the
individual advertising measures are in relation to the data of the advertising
campaigns. In this way, we pursue the aim of displaying advertising that is of interest to
you, making our website more interesting for you and achieving a fair calculation of the
advertising costs incurred.
The cookie for conversion tracking is set when a user clicks on an ad placed by Google
Ads. Cookies are small text files that are stored on your terminal device. These
cookies usually lose their validity after 30 days and are not used for personal
identification. If the user visits certain pages of this website and the cookie has not
yet expired, Google and we can recognize that the user clicked on the ad and was
redirected to this page. Each Google Ads customer receives a different cookie. Cookies
can therefore not be tracked across Google Ads customers' websites. The
information obtained using the conversion cookie is used to create conversion
statistics for Google Ads customers who sign up for
conversion tracking have decided. Customers learn the total number of users who clicked
on their ad and led to a conversion linked to a
conversion tracking tag were redirected. However, they do not receive any information
with which users can be personally identified. The use of Google Ads may also result in
the transmission of personal data to the servers of Google LLC. in the USA.
Details on the processing triggered by Google Ads Conversion Tracking and
on Google's handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites
All processing described above, in particular the setting of cookies for reading out
information on the end device used, will only be carried out if you have given us your
express consent to do so in accordance with Art. 6 (1) a DSGVO. You can revoke your
consent at any time with effect for the future by deactivating this service in the "Cookie
Consent Tool" provided on the website.
You can also permanently object to the setting of cookies by Google Ads Conversion
Tracking by downloading and installing the Google browser plug-in available at the
following link:https://www.google.com/settings/ads/plugin?hl=de
Please note that certain functions of this website may not be available or may be
restricted if you have deactivated the use of cookies.
Google's privacy policy can be viewed here:https://www.google.de/policies/privacy/
8)Webanalyticsservices
Google (Universal) Analytics
This website uses Google (Universal) Analytics, a web analytics service provided by Google
Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google
(Universal) Analytics uses "cookies", which are text files placed on your computer, to
help the website analyze how users use the site. The information generated by the
cookie about your use of the website (including your IP address) will be transmitted to
and stored by Google on servers in the United States.
This website uses Google (Universal) Analytics exclusively with the extension
"_anonymizeIp()", which ensures an anonymization of the IP address by shortening and
excludes a direct personal reference. Through the extension, your IP address is shortened
beforehand by Google within member states of the European Union or in other contracting
states of the Agreement on the European Economic Area. Only in exceptional cases will
the full IP address be transmitted to a Google LLC.server in the USA and shortened there.
On our behalf, Google will use this information for the purpose of evaluating your use of
the website, compiling reports on website activity and providing other services relating to
website activity and internet usage. In this context, the IP address transmitted by your
browser as part of Google (Universal) Analytics will not be merged with other Google data.
Google Analytics also enables the creation of statistics with statements about age, gender
and interests of site visitors on the basis of an evaluation of interest-based advertising and
with the involvement of third-party information via a special function, the so-called
"demographic characteristics".
This allows the definition and differentiation of user groups of the website for the purpose
of targeting marketing measures. Via the
"demographic characteristics" records, however, cannot be assigned to a specific
individual.
Details on the processing triggered by Google Analytics and Google's handling of data from websites can be found here: https://policies.google.com/technologies/partner-
sites
All processing described above, in particular the setting of Google Analytics cookies for
the reading of information on the end device used, will only be carried out if you have
given us your express consent to do so in accordance with Art. 6 (1) a DSGVO. Without
this consent, Google Analytics will not be used during your visit to the site.
You can revoke your given consent at any time with effect for the future. To exercise
your revocation, please deactivate this service in the "Cookie Consent Tool" provided
on the website. We have concluded an order processing agreement with Google for the
use of Google Analytics, which obliges Google to protect the data of our site visitors and
not to pass it on to third parties.
For the transfer of data from the EU to the USA, Google refers to so-called standard
data protection clauses of the European Commission, which are intended to ensure
compliance with the European level of data protection in the USA.
Further information on Google (Universal) Analytics can be found here:
https://policies.google.com/privacy?hl=de&gl=de
9)Pagefunctionalities
9.1 Facebook plugins with 2-click solution
Our website uses so-called social plugins ("plugins") of the social network Facebook,
which is operated by Meta Platforms Ireland Ltd, 4 Grand Canal Square, Grand Canal
Harbour, Dublin 2, Ireland ("Facebook").
To increase the protection of your data when visiting our website, the plugins are
initially deactivated by means of a so-called "2-click" solution integrated into the page.
You can recognize deactivated plugins by the fact that they are grayed out. This
integration ensures that when you call up a page of our website that contains such
plugins, no connection is yet established with the Facebook servers. Only when you
activate the plugins and thus give your consent to the data transfer in accordance with
Art. 6 (1) lit. a DSGVO, your browser establishes a direct connection to the Facebook
servers. The content of the respective plugin is transmitted directly to your browser and
integrated into the page. The plugin then transmits data (including your IP address) to
Facebook. We have no influence on the scope of the data that Facebook collects with
the help of the plugins. To our knowledge, Facebook in any case receives information
about which of our websites you have currently and previously accessed. By integrating
the plugins, Facebook also receives the information that your browser has called up the
corresponding page of our website if you do not have a profile on Facebook or are not
currently logged in.
are. The collected information (including your IP address) is transmitted from your
browser directly to a server of Meta Platforms Inc. in the USA and stored there. If you
interact with the plugins, the corresponding information is also transmitted directly to a
Facebook server and stored there. The information is also published on Facebook and
displayed there to your contacts.
You can revoke your consent at any time by deactivating the activated plugin by clicking
on it again. However, the revocation does not affect the data that has already been
transferred to Facebook.
For the purpose and scope of the data collection and the further processing and use of
the data by Facebook, as well as your rights in this regard and setting options for
protecting your privacy, please refer to Facebook's privacy policy:
https://www.facebook.com/policy.php
9.2 Instagram plugin as shariff solution
Our website uses so-called social plugins ("plugins") of the online service Instagram, which
is operated by Meta Platforms Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour,
Dublin 2 Ireland ("Facebook").
In order to increase the protection of your data when visiting our website, these
buttons are not unrestricted plugins, but are only integrated into the page using an
HTML link. This type of integration ensures that when you call up a page of our website
that contains such buttons, no connection is yet established with the servers of
Instagram. When you click on the button, a new browser window opens and calls up the
Instagram page, where you can interact with the plugins there (possibly after
entering your login data).
For the purpose and scope of the data collection and the further processing and use of
the data by Instagram, as well as your rights in this regard and setting options for
protecting your privacy, please refer to Instagram's privacy policy:
https://help.instagram.com/155833707900388/
9.3 LinkedIn plugin with 2-click solution
Our website uses so-called social plugins ("plugins") of the online service LinkedIn, which
is operated by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland
("LinkedIn").
To increase the protection of your data when visiting our website, the plugins are
initially deactivated by means of a so-called "2-click" solution integrated into the page.
You can recognize deactivated plugins by the fact that they are grayed out. This
integration ensures that when you call up a page of our website that contains such
plugins, no connection is yet established with the servers of LinkedIn. Only when you
activate the plugins and thus give your consent to the data transfer in accordance with
Art. 6 para. 1 lit. a DSGVO, your browser establishes a direct connection to the servers
of LinkedIn. The content of the respective plugin is transmitted directly to your browser
and integrated into the page. The plugin then transmits data (including your IP address)
to LinkedIn. We have no influence on the scope of the data that LinkedIn collects with
the help of the plugins. According to our knowledge
LinkedIn in any case information about which of our websites you have currently and
previously accessed. By integrating the plugins, LinkedIn also receives the information
that your browser has accessed the corresponding page of our website if you do not
have a profile on LinkedIn or are not currently logged in. The information collected
(including your IP address) is transmitted from your browser directly to a server of
LinkedIn Inc. in the USA and stored there. If you interact with the plugins, the
corresponding information is also transmitted directly to a LinkedIn server and stored
there. The information is also published on LinkedIn and displayed there to your
contacts.
You can revoke your consent at any time by deactivating the activated plugin by clicking
on it again. However, the revocation does not affect the data that has already been
transferred to LinkedIn.
For the purpose and scope of the data collection and the further processing and use of
the data by LinkedIn, as well as your rights in this regard and setting options for
protecting your privacy, please refer to LinkedIn's privacy policy:
https://www.linkedin.com/legal/privacy-policy
9.4 Pinterest plugin as shariff solution
So-called social plugins ("Plugins") of the social network Pinterest, which is operated by
Pinterest Europe Ltd, Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland
("Pinterest"), are used on the Seller's pages.
In order to increase the protection of your data when visiting our website, these buttons
are not unrestricted plugins, but are only integrated into the page using an HTML link.
This type of integration ensures that when you call up a page of our website that contains
such buttons, no connection is yet established with the servers of Pinterest. When you
click on the button, a new browser window opens and calls up the Pinterest page, where
you can interact with the plugins there (if necessary, after entering your login data).
For the purpose and scope of the data collection and the further processing and use of
the data by Pinterest, as well as your rights in this regard and setting options for
protecting your privacy, please refer to the Pinterest privacy policy:
https://about.pinterest.com/de/privacy-policy
9.5 Twitter plugins with 2-click solution
On our website, so-called social plugins ("plugins") of the
microblogging service Twitter, which is operated by Twitter International Company, One
Cumberland Place, Fenian Street Dublin 2, D02 AX07 Ireland ("Twitter").
To increase the protection of your data when visiting our website, the plugins are
initially deactivated by means of a so-called "2-click" solution integrated into the page.
You can recognize deactivated plugins by the fact that they are grayed out. This
integration ensures that when you call up a page of our website that contains such
plugins, no connection is established with the servers of Twitter.
Only when you activate the plugins and thus pursuant to Art. 6 para. 1 lit. a DSGVO your
If you give your consent to the data transfer, your browser establishes a direct connection
to the servers of Twitter. The content of the respective plugin is transmitted directly to
your browser and integrated into the page. The plugin then transmits data (including your
IP address) to Twitter. We have no influence on the scope of the data that Twitter
collects with the help of the plugins. According to our knowledge, Twitter in any case
receives information about which of our websites you have currently and previously
accessed. By integrating the plugins, Twitter also receives the information that your
browser has called up the corresponding page of our website if you do not have a profile
on Twitter or are not currently logged in. The information collected (including your IP
address) is transmitted from your browser directly to a server of Twitter Inc. in the USA
and stored there. If you interact with the plugins, the corresponding information is also
transmitted directly to a server of Twitter and stored there. The information is also
published on Twitter and displayed there to your contacts.
You can revoke your consent at any time by deactivating the activated plugin by clicking
on it again. However, the revocation does not affect the data that has already been
transferred to Twitter.
For the purpose and scope of the data collection and the further processing and use
of the data by Twitter, as well as your rights in this regard and setting options for
protecting your privacy, please refer to Twitter's privacy policy:
9.6 Youtube video use
This website uses the Youtube embedding function to display and play videos from the
provider "Youtube", which belongs to Google Ireland Limited, Gordon House, 4 Barrow St,
Dublin, D04 E5W5, Ireland ("Google").
The extended data protection mode is used here, which, according to the provider, only
triggers the storage of user information when the video(s) is/are played. If the playback
of embedded Youtube videos is started, the provider sets
"Youtube" uses cookies to collect information about user behavior. According to
information from "Youtube", these are used, among other things, to collect video
statistics, to improve user-friendliness and to prevent abusive behavior. If you are
logged in to Google, your data is directly assigned to your account when you click on
a video. If you do not want the assignment to your YouTube profile, you must log out
before activating the button. You have the right to object to the creation of these user
profiles, whereby you must contact YouTube to exercise this right. The use of
YouTube may also result in the transmission of personal data to the servers of Google
LLC. in the USA.
Independently of a playback of the embedded videos, a connection to the Google
network is established each time this website is called up, which may trigger further
data processing operations without our influence.
All processing described above, in particular the reading of information on the end device
used via the tracking pixel, will only be carried out,
if you have given us your express consent to do so in accordance with Art. 6 para. 1
lit. a DSGVO. Without this consent, Youtube videos will not be used during your visit
to the site.
You can revoke your given consent at any time with effect for the future. To exercise
your revocation, please deactivate this service in the "cookie consent tool" provided on
the website via alternative options communicated to you on the website.
You can find more information on data protection at "Youtube" in the
Youtube terms of use at https://www.youtube.com/static?template=terms and in Google's
privacy policy at https://www.google.de/intl/de/policies/privacy
9.7 Google reCAPTCHA
On this website we also use the reCAPTCHA function of Google Ireland Limited,
Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). This function is
primarily used to distinguish whether an input is made by a natural person or is abused by
machine and automated processing. The service includes the sending of the IP address
and possibly other data required by Google for the reCAPTCHA service to Google and is
carried out in accordance with Art. 6 (1) lit. f DSGVO on the basis of our legitimate
interest in determining individual ownership on the Internet and the prevention of
abuse and spam. In the context of the use of Google reCAPTCHA, there may also be a
transmission of personal data to the servers of Google LLC. in the USA.
Further information on Google reCAPTCHA as well as Google's privacy policy can be
viewed at: https://www.google.com/intl/de/policies/privacy/
As far as legally required, we have obtained your consent for the processing of your data
as described above in accordance with Art. 6 para. 1 lit. a DSGVO. You can revoke your
consent at any time with effect for the future. To exercise your revocation, please follow
the option described above to make an objection.
10)Rightsofthedatasubject
10.1 The applicable data protection law grants you the following data subject rights
(rights of information and intervention) vis-à-vis the controller with regard to the
processing of your personal data, whereby reference is made to the stated legal
basis for the respective exercise prerequisites:
- Right to information according to Art. 15 DSGVO;
- Right to rectification pursuant to Art. 16 DSGVO;
- Right to erasure pursuant to Art. 17 DSGVO;
- Right to restriction of processing pursuant to Art. 18 DSGVO;
- Right to information pursuant to Art. 19 GDPR;
- Right to data portability according to Art. 20 DSGVO;
- Right to revoke consent given in accordance with Art. 7 (3) DSGVO;
- Right to lodge a complaint pursuant to Art. 77 GDPR.
10.2 RIGHT OF OBJECTION
IF WE PROCESS YOUR PERSONAL DATA IN THE CONTEXT OF A BALANCING OF
INTERESTS ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE
RIGHT TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE AT ANY TIME
ON GROUNDS ARISING FROM YOUR PARTICULAR SITUATION.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA
CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE
CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR PROCESSING THAT
OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE
PROCESSING IS FOR THE PURPOSE OF ASSERTING, EXERCISING OR DEFENDING LEGAL
CLAIMS.
IF WE PROCESS YOUR PERSONAL DATA FOR THE PURPOSE OF DIRECT MARKETING,
YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR
PERSONAL DATA FOR THE PURPOSE OF SUCH MARKETING. YOU MAY EXERCISE THE
OBJECTION AS DESCRIBED ABOVE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA
CONCERNED FOR DIRECT MARKETING PURPOSES.
11)Durationofthestorage ofpersonaldata
The duration of the storage of personal data is determined on the basis of the
respective legal basis, the purpose of processing and - if relevant - additionally on the
basis of the respective statutory retention period (e.g. retention periods under
commercial and tax law).
When processing personal data on the basis of explicit consent pursuant to Art. 6 (1) a
DSGVO, this data is stored until the data subject revokes his or her consent.
If there are legal retention periods for data that is processed within the scope of
legal business or similar obligations on the basis of Art. 6 Para. 1 lit. b DSGVO, this data
will be routinely deleted after the retention periods have expired, provided that it is
no longer required for the fulfillment of the contract or the initiation of the contract
and/or there is no legitimate interest on our part to continue storing it.
When processing personal data on the basis of Art. 6 (1) lit. f DSGVO, this data is stored
until the data subject has given up his or her
The data subject shall exercise the right to object pursuant to Article 21(1) of the
GDPR, unless we can demonstrate compelling legitimate grounds for the processing
which override the interests, rights and freedoms of the data subject, or the processing
serves the purpose of asserting, exercising or defending legal claims.
When processing personal data for the purpose of direct marketing based on Art. 6 (1)
lit. f DSGVO, this data is stored until the data subject exercises his or her right to
object pursuant to Art. 21 (2) DSGVO.
Unless otherwise stated in the other information in this statement about specific
processing situations, stored personal data will otherwise be deleted when it is no longer
necessary for the purposes for which it was collected or otherwise processed.
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